Why Go Blue

The health of our ocean and planet is at a tipping point.

Our consumption of resources has far surpassed sustainable limits and the global population only continues to grow, while a majority of what we produce creates harmful and toxic pollution. The health of our communities is reliant on the health of our blue planet. As the consequences of climate change, pollution, overfishing and extraction become more pronounced, this issue has become increasingly evident.

More than 380 million tons of plastic are produced every year
(Science Mag)

93% of fish stocks are maximally fished or overfished

It is estimated that 420 million hectares of forest have been lost through conversion to other land uses since 1990

310 kg of toxic chemicals are released into the air, land and water by industrial facilities globally every second

The Good News

Mass production of plastic pollution only began 60 to 70 years ago and it is a DESIGN FLAW that we are using incredibly durable long-lasting materials for single-use applications.

As such, we can DESIGN solutions and this resource highlights many strategies we can take, as well as specific business innovations, to help the hospitality industry meet these challenges.

What’s more: consumers are demanding change!


57% of adults globally want businesses to focus on sustainability and the environment more in 2021
(Sourcing Journal)

Companies abiding by social or environmental standards showed higher operational performance
(Morgan Stanley)

Millennials and Gen Z are willing to pay more for sustainable products and services according to a 2015 Neilson report

Implementing sustainable initiatives can also:

Reduce Operating Costs

Increase Employee Engagement

Attract New Customers

Assist with Risk Mitigation